My story

Hey! I'm Joey Fennema.

When I was 14, I went on a holiday to South Africa. When I returned to the Netherlands, I did not feel well. I was nauseous and I had a lot of stomach ache. Unfortunately this did not pass. After many hospital visits, they discovered that I had contracted a virus in Africa. This virus had settled in my duodenum. I finally received medication against this virus, but unfortunately it took years before I was fully recovered.

When the virus finally disappeared completely from my body, I still did not feel well. I had little faith in my body and I was very afraid of getting sick again. I chose to live healthily to feel better, but unfortunately this didn't really help. It took me a lot of effort to maintain this lifestyle and I didn't enjoy it.

Because I was very interested in health, I started following food bloggers on Instagram. I saw that they had a lifestyle that they enjoyed. They ate colourful smoothie bowls, avocados and nicecream and felt very healthy.

I decided to try this for myself. I bought some ingredients, a coconut bowl, a camera and I started every day with a smoothie bowl. I took a photo of this every day and posted it on Instagram. I felt much better now that I finally had a lifestyle that I really enjoyed. In addition, people started following me on Instagram.

I decided to turn it into a brand: Fenitas. A lifestyle brand for people who want to enjoy their healthy lifestyle, instead of experiencing it as a burden.

Because I know what it's like to be sick, I want to make sure that everyone feels healthy and enjoys their healthy lifestyle.

If you want to know more about me, or want to share your personal story, send me a DM on Instagram via @ or @joeyfennema

Thank you for reading my story!

You can find the Fenitas products here!