Our story

Never eat a boring meal again

Are you tired of not enjoying every meal you eat? Boring yogurt for breakfast, a peanut butter sandwich for lunch and a tasteless salad for dinner. That's not really something to be happy about. Life is too short for boring meals, isn't it?

We believe that every meal should be fun! You can make that happen with these natural food colouring powders. Add one teaspoon to your food and you get a huge colour explosion.

About the founder (Joey Fennema)

When I was 12 years old, I went to South Africa with my parents. I had the time of my life there, but when I got back, I became ill. 

Unfortunately, I didn't recover from that. I was regularly ill for years and at the peak I even spent half a year almost only in bed.

I went to all the hospitals in the Netherlands to find out what it was. In the end I turned out to have contracted a virus. After receiving medication for this, I quickly recovered.

Because I had experienced how difficult it is when you don't feel well, I decided to change my lifestyle from that moment on. I tried eating healthier, but I found that it was very difficult for me.

Choosing a boring salad instead of a greasy meal is just incredibly difficult.

Until I came across all kinds of influencers on Instagram who did enjoy their healthy lifestyle.

They made all kinds of colourful dishes that looked fantastic, tasted delicious and were also super healthy!

I also tried this and noticed that this way, eating healthy became fun.

The choice between a healthy meal or a greasy meal became much easier now that the healthy choice was much more attractive.

Since then, my mission has been to make healthy eating fun! That's why I started Fenitas, so that I can help people to enjoy healthy food instead of feeling like it is a pain. 

- Joey Fennema
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